What Should You Know About Marketing Management
If you are creative and have a knack for business, you should consider taking up a marketing management career. It is an exciting and dynamic career option recently gaining prominence. Read on to understand better what marketing management is all about. What is marketing management? Before you start learning about this field, you should know exactly what marketing is. Marketing is a process used to determine what products or services may interest customers and the strategy to use in sales, communications, and business development. On the other hand, marketing management refers to the supervision, tracking, and review of a firm’s marketing strategies, activities, resources, and campaigns. In a nutshell, a marketing management team prepares a firm’s marketing strategy and campaign. Have a look at the scope of a Marketing Management Course and some of the critical functions handled by a marketing manager: Setting goals and objectives : The primary responsibility of a marketing